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Pinterest – Increase social reach, content engagement, lead generation & identify & engage influencers.

July 24, 2012

Increase social reach, content engagement, lead generation & identify & engage influencers.

Increase Your Social Reach – Optimize your social reach by publicizing your Pinterest page on all other social platforms, embedding Pinterest widgets or buttons on your company’s website, and consistently creating pin boards that are populated with images unique to your brand.

Increase Content Engagement – Captivating visuals are often the most important piece of the Pinterest puzzle, so don’t hesitate to showcase your best assets. Photos, product packaging, and infographics can provide the visual boost that will grab the attention of your followers and attract new ones.

Identify and Engage (P)Influencers – Identify the users that are top pinners on topics relevant to your brand with tools like PinReach and PinPuff. Both tools also measure the social reach of individual pins and pinners. Use this information to craft off-line relationships with your top pinners. Honda and Kotexboth delivered special care packages to their top pinners, based on the kinds of products they pinned.

Increase Lead Generation – The goal of an effective Pinterest page should be to drive traffic back to your website. Achieve this by creating catalogs of pin boards and pins based on your products. Retail brands should add prices to their products on Pinterest to attract qualified buyers. Give your followers a mix of lifestyle pins and catalog or product pins to increase lead generation while maintaining engagement.

Apply Analytics to Know What Works – Learn what makes your followers returning visitors by studying referral traffic, conversions, and visitor demographics in Google Analytics. Tools such as Repinly andPintics can also be used to analyze your competition and optimize traffic to your site.

Companies Effectively Using Pinterest 
Ideeli – The retail daily deal site Ideeli creates pin boards that showcase products from their website, and they also incorporate uplifting images and quotes from blogs. This has done wonders for their company. According to Mindjumpers, web traffic has increased by 446% and sales five-fold as a result of using Pinterest as part of their marketing strategy.
Whole Foods Market  – Whole Foods understands the importance of compelling content on Pinterest. They know their customers’ passions and interests and have successfully designed their pin boards to appeal to the environmentally conscious, the home cooks, and everyone else in between. Notable pin boards include ‘Whole Planet Foundation’ and ‘We’re used to reusing!’.

From → Pinterest

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