Skip to content

About DSM Solutions – What do we do, and why do we do it for businesses?

September 27, 2012

DSM Solutions manages the social networks listed above. DSM Solutions will use these networks to build communities, build awareness, increase SEO, harness the power of loyal customers, advertise through Facebook, Twitter and YouTube, promotions, specials, discounts and more.

What are the benefits of the product?

Social networks are used by real people. They don’t use these networks as a business standpoint. People use social networks to connect with other like-minded individuals (friends).

Users share ideas, their thoughts, and most importantly their opinions. By being a player in these social networks businesses can influence what is being said about your product or business. By being active, businesses can monitor its competitors and what is being said about them. By being ahead of the curve, businesses can find new customers by encouraging their current ones to share their opinions about the product or business. DSM Solutions manages all of this for its clients.

Building Awareness

These networks build awareness by sharing the actions of the users with their friends. If someone completes an action on any of these networks, the action is broadcasted either to their friends or to others who engage with the product or business.

Building awareness is like having a virtual billboard. Every time someone goes by your billboard you are reminding them of your product or service. However, the billboard is only temporarily viewable. A user has to interact with your product or business in order for others to see your billboard. This is the essence of virility.

Generate Leads and Sales

Here are the top four value-driven purchase requirements by consumers in 2012:


Conscious consumers insist that companies reliably and accurately detail product features and benefits. They will reward companies that are honest about processes and practices, authentic about products and accountable for their impact on the environment and larger society. Making unsubstantiated green claims or over promising benefits risks breeding cynicism and distrust.


Faced with increasing constraints on their time and household budgets, conscious consumers are practical about purchasing decisions, balancing price with needs and desires and demanding quality. These consumers want to do what’s easy, what’s essential for getting by and make decisions that fit their lifestyles and budget.


Who made it? Where does it come from? Am I getting back what I put into it? These consumers want more meaningful relationships with the brands in their lives. They seek out opportunities to support the local economy when given the chance, want to know the source of the products they buy and desire more personal interactions when doing business.

“While consumers continue to prioritize personal and practical concerns like health, safety, price and quality, they are also looking to make a difference in the world,” said David Lubensky, founder of Bagatto, a San Francisco- based ethnographic research firm. “We see a trend toward ‘self-centered

consciousness,’ whereby consumers want companies to meet their personal needs and positively impact society.”


DSM Solutions uses these consumer behaviors to drive more sales and leads for businesses. By being available on the social networks which consumers of all kinds interact with every day, a business can display honesty by relaying articles, press releases and best of all – posting as the business itself.

Secondly, the convenience factor is crucial with consumer behaviors. Consumers want to do what’s easy – by allowing users see a business’s products displayed with information and a one-click link to buy, how much more convenient can you get?

Lastly, building relationships is critical to success. A business that is available and interactive on these social networks can directly communicate with its followers (friends) and their friends. Building relationships is as simple as connecting with consumers. For example, if a business is donating product X to an animal shelter, that business should make that information available online so that its followers can see this and interact.

DSM Solutions manages this entire process. DSM will convey the message that your business wants to its followers. DSM will provide purchasing convenience to spark impulse purchases and make sure they are available when users are ready to make a purchase. DSM will also build relationships with these followers so that they promote the business or products and tell their friends about it (word of mouth advertising).

Factors contributing to the growth of e-commerce:

  • More loyalty programs online
  • 40% of Twitter users regularly search forproducts via Twitter
  • 22% of time online spent on channels like Facebook, Twitter and Pinterest
  • 12% of consumers have purchased a product online because of info they found on Twitter
  • 60% are willing to post about products/services in FB if they get a deal or discount
  • In Q1 2012, users logged an average of 24 minutes per day using social apps (on phone)
  • Increasing popularity of smartphones and tablets which lead to spending more time online
  • The tablet shopping experience also likely encourages shoppers to purchase more products in an impulse fashion



From → DSM Solutions

  1. Having read this I believed it was very enlightening. I appreciate you taking the time and effort to put this content together. I once again find myself personally spending way too much time both reading and leaving comments. But so what, it was still worth it!

  2. I love what you guys are usually up too.
    This kind of clever work and coverage! Keep up the excellent works guys I’ve you guys to my own blogroll.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: