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What is Yelp?

September 27, 2012

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What Is Yelp?

Yelp aims to connect people with great local businesses and Yelp Business Accounts allow businesses to share information with the Yelp Community. Simply put, it’s word of mouth — amplified.

  • Create a Yelp Deal

    Turn Yelp visitors into paying customers. Create a Deal in minutes. When Yelp users buy your Deal, you get paid.

  • Message Your Customers

    You have a voice, so join the conversation regarding a business; reply to reviews either publicly or privately.

  • View Business Trends

    What’s word-of-mouth doing for you? Stats and charts measure the performance of a business page on Yelp.

Over 78 million people visited Yelp in Q2 2012 to make spending decisions. To help businesses get the most out of their online presence, Yelp Business Accounts offer a suite of FREE tools for businesses.

  • Communicate with your customers– privately and publicly
  • Track how many people view your business page
  • Add photos, a detailed business description, up-to-date information, history, and specialties
  • Recommend other businesses

PURPOSE: To connect people with great local businesses

10Things You Should Know About Yelp

  1. Yelp was founded in 2004 to help people find great local businesses like dentists, hair stylists and mechanics.
  2. Yelp had an average of approximately 78 million monthly unique visitors in Q2 2012.
  3. Yelpers have written over 30 million local reviews.
  4. In addition to reviews, you can use Yelp to find eventslists and to talk with other Yelpers.
  5. Every business owner (or manager) can setup a free account to post photos and message her customers.
  6. Yelp makes money by selling ads to local businesses – you’ll see these clearly labeled “Yelp Ads” around the site.
  7. Paying advertisers can never change or re-order their reviews.
  8. Yelp has an automated filter that suppresses a small portion of reviews – it targets those suspicious ones you see on other sites.
  9. You can access Yelp via iPhoneAndroidBlackBerry, and more – see the full list of mobile apps here.
  10. The Weekly Yelp brings locals updates on the latest and greatest business openings & other happenings.

http://www.yelp.com/about

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