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Maintaining name consistency is important

November 1, 2012

Maintaining name consistency is important, but isn’t enough by itself. You’ll also want to make sure that your brand speaks with a common “voice” across the social networks. This may be easier said than done. Social networks differ in significant ways from one another and present unique challenges for interacting with customers and potential customers on those networks. – http://ow.ly/eGmxJ

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