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What is Yelp?


What Is Yelp?

Yelp aims to connect people with great local businesses and Yelp Business Accounts allow businesses to share information with the Yelp Community. Simply put, it’s word of mouth — amplified.

  • Create a Yelp Deal

    Turn Yelp visitors into paying customers. Create a Deal in minutes. When Yelp users buy your Deal, you get paid.

  • Message Your Customers

    You have a voice, so join the conversation regarding a business; reply to reviews either publicly or privately.

  • View Business Trends

    What’s word-of-mouth doing for you? Stats and charts measure the performance of a business page on Yelp.

Over 78 million people visited Yelp in Q2 2012 to make spending decisions. To help businesses get the most out of their online presence, Yelp Business Accounts offer a suite of FREE tools for businesses.

  • Communicate with your customers– privately and publicly
  • Track how many people view your business page
  • Add photos, a detailed business description, up-to-date information, history, and specialties
  • Recommend other businesses

PURPOSE: To connect people with great local businesses

10Things You Should Know About Yelp

  1. Yelp was founded in 2004 to help people find great local businesses like dentists, hair stylists and mechanics.
  2. Yelp had an average of approximately 78 million monthly unique visitors in Q2 2012.
  3. Yelpers have written over 30 million local reviews.
  4. In addition to reviews, you can use Yelp to find eventslists and to talk with other Yelpers.
  5. Every business owner (or manager) can setup a free account to post photos and message her customers.
  6. Yelp makes money by selling ads to local businesses – you’ll see these clearly labeled “Yelp Ads” around the site.
  7. Paying advertisers can never change or re-order their reviews.
  8. Yelp has an automated filter that suppresses a small portion of reviews – it targets those suspicious ones you see on other sites.
  9. You can access Yelp via iPhoneAndroidBlackBerry, and more – see the full list of mobile apps here.
  10. The Weekly Yelp brings locals updates on the latest and greatest business openings & other happenings.

What is LinkedIn?

What is LinkedIn?

LinkedIn is the world’s largest professional network with over 175 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

Establish your professional profile

LinkedIn gives you the keys to controlling your online identity. Have you Googled yourself lately? You never know what may come up. LinkedIn profiles rise to the top of search results, letting you control the first impression people get when searching for you online.

Stay in touch with colleagues and friends


In today’s professional world, people change jobs and locations constantly. By connecting on LinkedIn, your address book will never go out of date. Your contacts update their profiles, keeping you current with their latest jobs, projects and contact info. You’ll stay in closer contact with great tools to communicate and collaborate

Find experts and ideas

Sometimes your immediate circle can’t resolve a unique business challenge. Tools like Answers and Groups let you locate and interact with experts through trusted introductions. LinkedIn Search lets you explore the broader network by name, title, company, location, and other keywords that will help you find the knowledge you’re looking for.

Explore opportunities

Whether you’re looking for a career opportunity, winning new clients or building your professional reputation, LinkedIn connects you to jobs, sales leads and ideal business partners. With our powerful search engine, company research tools and a jobs board that shows who you know at listed companies, LinkedIn is the place to turn for new opportunities.

Watch this video for more information

What is Google Plus?

97% of consumers search for local businesses online.

Be there when they’re looking for you with Google Places for business – a free local platform from Google.
Help your business stand out
Add photos, update your address and hours, or promote your business with Ads. Places for Business lets you make the most of your listing and show customers why they’ll want to choose you.
Connect with your customers
Being on Google helps people find, share, rate, and recommend your business to their friends, and people across the web. Places for Business lets you see what people are saying, and respond to customer reviews.
Be found in Google+
Your local listing can now be found in Google+ making it easy for people to review and share your business with friends and around the web.
New features coming soon
Over the next months, Google is making lots of changes to improve their local listings experience and bring the community, identity, sharing & relationships of Google+ to local businesses.
Benefits of using Google Places
Reach millions of Google users, quickly and for free, with Google Places
More people search for businesses online than anywhere else, so it’s important to make sure your local business listing can be easily found on and Google Maps. With Google Places, creating a great listing takes just a few minutes and doesn’t cost a thing.
Edit your listing and speak for yourself
Your business probably already shows up on Google, but you should still verify your listing and make sure its details are accurate and thorough. Your improvements will start appearing soon after you verify them through Google Places. Also, you can add notifications
Practical and easy to manage
Your Google local business listing is an easy way to maintain an online presence even if you don’t have a website. You can visit Google Places anytime to edit your information or see how many people have seen and clicked on your listing.
Premium options, all for free
Make your listing really shine with photos and videos; custom categories like your service area, brands you sell and how to find parking; and coupons to encourage customers to make a first-time or repeat purchase.

What is Twitter?

The fastest, simplest way to stay close to everything you care about.

An information network

Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Simply find the accounts you find most compelling and follow the conversations.

At the heart of Twitter are small bursts of information called Tweets. Each Tweet is 140 characters long, but don’t let the small size fool you—you can discover a lot in a little space. You can see photos, videos and conversations directly in Tweets to get the whole story at a glance, and all in one place. See it in action.

You don’t have to tweet to get value from Twitter

You don’t have to build a web page to surf the web, and you don’t have to tweet to enjoy Twitter. Whether you tweet 100 times a day or never, you still have access to the voices and information surrounding all that interests you. You can contribute, or just listen in and retrieve up-to-the-second information. Visit to learn more about what’s yours to discover.

Twitter for Businesses

Twitter connects businesses to customers in real time—and businesses use Twitter to quickly share information with people interested in their products and services, gather real-time market intelligence and feedback, and build relationships with customers, partners and influencers. From brand lift to CRM to direct sales, Twitter offers businesses an easy way to reach an engaged audience. Visit Twitter 101 for Businesses to learn more.

Twitter around the world

Twitter was founded in San Francisco, but it’s used by people in nearly every country in the world. The service is available in more than 20 languages, and we continue to add them. You can change your language preference in your user settings with just a few clicks.

Twitter on the go

Experience Twitter on your mobile device by using one of our free Twitter apps for iPhone, iPad, Android, BlackBerry and Windows 7. To get the latest apps, go on your mobile device.

Twitter for SMS

Twitter for SMS is an instant infrastructure for mobile communications. Individuals, businesses and social causes can use Twitter for SMS and our Fast Follow program to connect directly to anyone with a mobile phone. Here’s a list of all the countries that offer Twitter for SMS; we are actively working to add even more.

Twitter in the Community

Twitter lends itself to cause and action. Every day, we are inspired by stories of people using Twitter to help make the world a better place in unexpected ways. to learn more.

And with just a Tweet, millions of people learn about or show their support for positive initiatives that might have otherwise gone unnoticed. Programs like Twitter Ads for Good offer a way for non-profit organizations to promote their efforts the same way as businesses can. As more community-centric organizations join the platform, citizens will increasingly engage with the efforts taking place to move their community forward. Follow@TwitterGood and @TwitterSF for more on these topics.

What is foursquare?

About foursquare

What is foursquare?

foursquare is a free app that helps you and your friends make the most of where you are. When you’re out and about, use foursquare to share and save the places you visit. And, when you’re looking for inspiration for what to do next, we’ll give you personalized recommendations and deals based on where you, your friends, and people with your tastes have been.

Whether you’re setting off on a trip around the world, coordinating a night out with friends, or trying to pick out the best dish at your local restaurant, foursquare is the perfect companion.

foursquare by the numbers (last updated September, 2012)

  • Community: Over 25 million people worldwide
  • Over 2.5 billion check-ins, with millions more every day
  • Businesses: Over a million using the Merchant Platform (more information
  • Employees: Over 100 between headquarters in New York, an office in San Francisco, and a lovely outpost in London.

When was foursquare founded?

foursquare co-founders Dennis Crowley and Naveen Selvadurai met in 2007 while working in the same office space (at different companies) in New York City. Working from Dennis’ kitchen table in New York’s East Village, they began building the first version of foursquare in fall 2008, and launched it at South by Southwest Interactive in Austin, Texas in March 2009.

Learn more by following Dennis’ A brief history of foursquare list!

Who are foursquare’s investors?

We’re funded by Union Square Ventures, O’Reilly AlphaTech Ventures, Andreessen Horowitz, Spark Capital and a handful of angel investors.

How can my business, brand or agency work with foursquare?

Whether you’re a mom-and-pop shop, a national chain, or a brand, foursquare can provide you with tools to engage with your customers and fans. Please visit for information on how you can start working with foursquare.

I have a cool idea for a social service. Is there a way to build this onto foursquare?

Yes! Just like Twitter, foursquare has an API that allows developers to build their ideas on the foursquare platform. Developers have already used the API to build new check-in functionality, cool games, and interesting data visualizations. You can read up on the documentation here.

Is foursquare hiring?

Yes! We’re always looking to hire amazing talent for our New York and San Francisco offices. For a list of open positions, check out

So is it ‘check-in’ or ‘check in’?

It’s both! When you use it as a verb, it’s ‘check in.’ (For example, “Are you going to check in here? They have a free massage Special.”) ‘Check-in’ is the noun form. (For instance, “That was my most amazing check-in ever, I can’t believe I got a free massage!”) And never use checkin. Every time you do, we cry on the inside.

I’m really into technology. What’s foursquare built on?

Because of our pretty insane growth, we’ve designed our entire software stack to be as flexible and scalable as possible. It’s allowed us to go from a few thousand users to over fifteen million, and also to easily add more amazing engineers and get them contributing right away.

foursquare is currently hosted within Amazon’s EC2 service, using hundreds of servers running a bare bones version of CentOS Linux. We use NGINX to route requests and serve static content, andHAProxy to load balance web and API requests across many machines.

Then we get to the fun part. Moving up the stack, the live site data is stored in MongoDB (though we use Memcache to cache a small set of expensive calculations). For offline data analysis we regularly snapshot our live data and import it into a Hadoop cluster. We have some custom MapReduce jobs, but mostly rely on Hive’s simple query syntax and a custom built job scheduler for regular calculations. We use Solr and Elasticsearch for powering venues, tips, users, and events search. Our search geo-indexing uses Google’s s2 library to store cellids within our search index. We use PostGIS and the wonderful dataset to reverse geocode addresses into coordinates, which allows us to place venues on a map and make them available for location-based search. Kestrel is our queue for asynchronous tasks that we wish to perform out of band of users’ requests. User generated photos are stored on Amazon S3 with content delivery through Akamai. There is a bit more complexity if you dig deeper, but that’s the heart of it.

Almost all of the code for the web site, API, and batch processing is written in Scala. The web and API are built on top of the Lift web framework. We also use a good bit of Python and Bash scripting for automating build, deployment, and operations tasks. Finally, the dynamic content on the web site is written in javascript with a mix of jQueryBackbone.js for object models, and Soy for templating.

We use beautiful maps by MapBox created using data provided by the wonderful ©OpenStreetMap(and) contributors, CC-BY-SA. The interactive maps are generated using the open-source library Leaflet.

And we’re constantly pushing the limits and trying new things. Want to come join us? We’re looking for world-class engineers who want to do amazing things.

You can learn more about the technology we use on our engineering blog and on our github.

Need more information? Please email We’re a very small team and we receive a high volume of requests each day, so we apologize in advance if we’re not able to get back to you immediately. If you’re on deadline, please include the word “URGENT” and the date and time of your deadline in the subject line of your message, and we’ll get back to you as soon as possible.

About DSM Solutions – What do we do, and why do we do it for businesses?

DSM Solutions manages the social networks listed above. DSM Solutions will use these networks to build communities, build awareness, increase SEO, harness the power of loyal customers, advertise through Facebook, Twitter and YouTube, promotions, specials, discounts and more.

What are the benefits of the product?

Social networks are used by real people. They don’t use these networks as a business standpoint. People use social networks to connect with other like-minded individuals (friends).

Users share ideas, their thoughts, and most importantly their opinions. By being a player in these social networks businesses can influence what is being said about your product or business. By being active, businesses can monitor its competitors and what is being said about them. By being ahead of the curve, businesses can find new customers by encouraging their current ones to share their opinions about the product or business. DSM Solutions manages all of this for its clients.

Building Awareness

These networks build awareness by sharing the actions of the users with their friends. If someone completes an action on any of these networks, the action is broadcasted either to their friends or to others who engage with the product or business.

Building awareness is like having a virtual billboard. Every time someone goes by your billboard you are reminding them of your product or service. However, the billboard is only temporarily viewable. A user has to interact with your product or business in order for others to see your billboard. This is the essence of virility.

Generate Leads and Sales

Here are the top four value-driven purchase requirements by consumers in 2012:


Conscious consumers insist that companies reliably and accurately detail product features and benefits. They will reward companies that are honest about processes and practices, authentic about products and accountable for their impact on the environment and larger society. Making unsubstantiated green claims or over promising benefits risks breeding cynicism and distrust.


Faced with increasing constraints on their time and household budgets, conscious consumers are practical about purchasing decisions, balancing price with needs and desires and demanding quality. These consumers want to do what’s easy, what’s essential for getting by and make decisions that fit their lifestyles and budget.


Who made it? Where does it come from? Am I getting back what I put into it? These consumers want more meaningful relationships with the brands in their lives. They seek out opportunities to support the local economy when given the chance, want to know the source of the products they buy and desire more personal interactions when doing business.

“While consumers continue to prioritize personal and practical concerns like health, safety, price and quality, they are also looking to make a difference in the world,” said David Lubensky, founder of Bagatto, a San Francisco- based ethnographic research firm. “We see a trend toward ‘self-centered

consciousness,’ whereby consumers want companies to meet their personal needs and positively impact society.”


DSM Solutions uses these consumer behaviors to drive more sales and leads for businesses. By being available on the social networks which consumers of all kinds interact with every day, a business can display honesty by relaying articles, press releases and best of all – posting as the business itself.

Secondly, the convenience factor is crucial with consumer behaviors. Consumers want to do what’s easy – by allowing users see a business’s products displayed with information and a one-click link to buy, how much more convenient can you get?

Lastly, building relationships is critical to success. A business that is available and interactive on these social networks can directly communicate with its followers (friends) and their friends. Building relationships is as simple as connecting with consumers. For example, if a business is donating product X to an animal shelter, that business should make that information available online so that its followers can see this and interact.

DSM Solutions manages this entire process. DSM will convey the message that your business wants to its followers. DSM will provide purchasing convenience to spark impulse purchases and make sure they are available when users are ready to make a purchase. DSM will also build relationships with these followers so that they promote the business or products and tell their friends about it (word of mouth advertising).

Factors contributing to the growth of e-commerce:

  • More loyalty programs online
  • 40% of Twitter users regularly search forproducts via Twitter
  • 22% of time online spent on channels like Facebook, Twitter and Pinterest
  • 12% of consumers have purchased a product online because of info they found on Twitter
  • 60% are willing to post about products/services in FB if they get a deal or discount
  • In Q1 2012, users logged an average of 24 minutes per day using social apps (on phone)
  • Increasing popularity of smartphones and tablets which lead to spending more time online
  • The tablet shopping experience also likely encourages shoppers to purchase more products in an impulse fashion



Facebook – 40 Common questions and issues

  1. My Page won’t load.
  2. Posts on my Facebook Page disappear and reappear.
  3. My Page Insights aren’t loading correctly.
  4. My Page isn’t showing up in Facebook’s search results.
  5. I can’t tag a Page in a photo.
  6. Why isn’t the ads set up page or Ads Manager working?
  7. Why don’t I see my Page name in the destination box drop down when I create my ad?
  8. Why can’t I advertise my Group?
  9. Why is my ad campaign empty after I create an ad?
  10. Why isn’t my ad or sponsored story isn’t receiving any impressions today?
  11. Why do my ads sometimes get a big spike in impressions right after they’re turned on?
  12. Why can’t I see my own ad on Facebook?
  13. Why is one ad performing significantly better than the same ad in a different campaign?
  14. Why is one ad in my campaign performing so much better than another ad in the same campaign?
  15. How do I view the my other ad accounts?
  16. What does pending review mean?
  17. Why have the stats in my Ads Manager changed since pausing my ad?
  18. Why does my ad keep automatically pausing after I activate it?
  19. Why is the suggested bid range for my ad different in my Ads Manager and on the ad set up page?
  20. Why didn’t my ad go live immediately when I created it in an already existing campaign?
  21. Why do I have more connections than clicks in my reports?
  22. Why did I get the message “No data available” when I tried to pull a report?
  23. I lowered my daily budget today. Why was I charged more than my new budget amount?
  24. What is the minimum password strength? How can I make my password strong? 
  25. What’s the difference between logging in and signing up?
  26. How do I sign up for Facebook? 
  27. Why am I getting a Facebook invitation email from a friend?
  28. Can I create a joint Facebook account or share a Facebook account with someone else? 
  29. What is the minimum age required to sign up for Facebook? 
  30. Facebook – Does it cost money to use Facebook? Is it true that Facebook is going to charge to use the site? 
  31. What is the difference between a business account and a personal account?
  32. How do I add a security question to my account? 
  33. It says my email address is invalid.
  34. It says there is an existing account associated with my email address.
  35. I entered my email address incorrectly when I signed up. How do I change it?
  36. I received an email that I created a new Facebook account, but I didn’t sign up for a new account.
  37. My name was rejected during sign up.
  38. I can’t find my Facebook sign-up confirmation email.
  39. I get an error using the Facebook sign-up confirmation email.
  40. I didn’t receive a text message with my confirmation code.

Facebook Pages: Bugs, Known Issues and Technical Troubleshooting

If you’re seeing a message that your Page is unavailable right now, this is a temporary result of site maintenance. Please try accessing it in a few hours, when it should be available again with all content restored. If the issue is not resolved after 24 hours, please submit a report.
Some people are experiencing an issue with content disappearing from their Pages for short periods of time. For example, a post or photo may disappear and not return until logging in again or refreshing the page. If you’re experiencing this issue,let the Pages team know.
When you visit your Page Insights, you should see data about how people have been using your Page. It takes about 2 days for today’s data to start showing up. If your Page’s insights aren’t loading correctly, let us know.
When you first create a Page, it can take several days for it to start appearing in Facebook’s search results. If you’re experiencing this issue and you created your Page over a week ago, please let us know.
You can only tag certain types of Pages in photos at this time. These include Pages most likely to appear in photos, such as brands, people and products. If a Page is eligible, you don’t need to like it in order to tag it in a photo.If you manage a Page that’s eligible to be tagged in photos but you’re currently unable to do so, let the Pages team know so we can try to fix what might be broken.

Ad Delivery

This issue may be related to your browser. To fix it, follow these directions to upgrade your browser.Alternatively, the issue may be caused by third-party extensions on your browser. Javascript-blocking software and Kaspersky or Norton Internet Security software can often interfere with your experience, even if you have these programs set to allow Facebook to load. Try disabling these extensions entirely before accessing the site again, or try using Facebook from a different browser to see if this resolves the problem.

You can only advertise Pages that have been published. Make sure that you’ve published your Page by checking in the general admin settings of your Page. To see your admin settings, click on the Edit Page button at the top right hand of your admin panel.Once your Page is published, try creating an ad again. When you click on the Destination box, you should see your Page listed.

Check the privacy settings of your group to see if it is Closed or Secret. You’re can’t advertise Closed or Secret groups because your target audience will include people who may not have access to the group you’re trying to promote. To advertise your group, change it’s settings to Open.
It’s possible that the ad wasn’t successfully created or that you experienced a temporary technical problem with the ad set up page. If you experience this, try recreating your ad.
You are not guaranteed any number of clicks or impressions. The best ad is selected to run based on the budget, the bid amount (if applicable) and ad performance. If you’re not receiving as many impressions as you would like, try to:

  • Increase your maximum cost per click or maximum CPM bid.
    Make sure that your bid is at least within the suggested bid range you see in the pricing section when you’re setting up your ad, or if you ad is already created, in your Ads Manager. If your bid is lower than this range, it is unlikely that your ad will receive many impressions.
  • Check your estimated audience reach.
    When you create your ad, you’ll see the estimated size of the audience you are eligible to reach on the right hand side of the page. It will change dynamically as you add different targeting options to your ad. If your potential audience is too small, try relaxing your targeting parameters.
  • Make sure your ad is relevant
    Target your ad to the most appropriate audience. Your ad will perform better and continue run successfully if it is displayed to people who are part of an audience that is likely to be interested in your product or service.
Our ad delivery system uses a pacing curve based on your budget to deliver your ad effectively throughout the day. If you create or reactivate an ad in the middle of the day, your delivery pacing will be faster than normal to ensure that your ad has a chance to deliver enough to reach your daily budget by the end of the day.
You might not see your ads on Facebook, even if you are a member of the target audience. This doesn’t mean your ad isn’t running, but that other ads may be more relevant to you. As long as you’re seeing impressions reported in your Ads Manager your ad is running and is being seen by people. To see what your ad looks like on Facebook, click View on Site under the preview of your ad in your Ads Manager.
If two ads or sponsored stories in your account are targeting the same audience, they will technically compete against each other to be shown. The total volume of Facebook ads and sponsored stories, and the number of impressions served on the site are both very large, so it’s extremely unlikely that your ads will compete in a way that drives up your own CPC or CPM prices.Facebook will deliver all ads and sponsored stories in the best way possible. If one ad or sponsored story begins to outperform the other by receiving more impressions or clicks, it’s likely that it will be shown more often to help increase the success of your campaign.

If one of your ads or sponsored stories is underperforming, experiment with creating a new version with a different image or text and targeting to see if it gets more clicks.

Over time, our system automatically learns to prefer the ads within your campaign that have performed the best for you, in order to help optimize the overall performance of your account. Typically, when one ad receives significantly more traffic than other ads, it means that one particular ad has outperformed the others within your account. If you would like to have your ads display more evenly, we recommend separating your ads into new campaigns.

Ads Manager

To switch between accounts, click the Account link at the top of your Ads Manager and select the account you’d like to view from the menu. Different accounts will be identified by the account number and currency.
When your ad is pending review, it’s waiting to be reviewed by Facebook. If your ad is approved, you’ll receive an email notification and your ad will start to run. If your ad isn’t approved, you’ll receive an email letting you know which Advertising Guidelines were violated. Both new and edited ads are subject to review.For more information on advertising policies including detailed examples, visit Ad Policy Examples and Explanations.

There is a delay in the data that you see in your Ads Manager. It’s likely that the information in your Ads Manager will change after you have paused your ads as the data continues to be updated.
If your ad is being automatically paused, it’s likely that your ad’s targeting does not match the country or age restrictions of the Page you’re advertising. When you set up your Page, you have the option to restrict it so that only people in a certain location or age range can see it. If you include ages or countries outside of these restrictions in your ad targeting, the system will pause the ad so that you are not advertising to people who can’t see your Page.To continue running your ad, you will need to either edit the Page’s country and/or age settings or edit the targeting of your ad.

To edit your Page’s settings:

  1. At the top of your Page, click Edit Page 
  2. Select Update Info

You can also edit an ad by clicking Edit Ad below the ad preview in your Ads Manager. This will take you to the ad set up page where you can make changes to your targeting. Your revised ad will be paused until it is reviewed by Facebook.

The suggested bid range in the create flow is based on the other advertisers who are competing to show ads to the same target audience as you. Once your ad has been running for awhile, the suggested bid range in the Ads Manager takes into account the other ads competing for the same target audience and your ad’s performance history.
Check to see if the campaign you put your new ad in is paused. If your campaign is paused, your new ad will also be paused until it has been reviewed. To turn on your ad, you must first turn on your campaign. To turn on the campaign:

  1. Click on the name of the campaign you’d like to activate in the left navigation bar of your Ads Manager
  2. In the box above your ad stats chart, click on the Edit link next to “Status: Paused”
  3. Select Active from the menu
  4. Click Save

You can then resume the ads within that campaign by clicking on each ad’s status individually.


Connections represents the number of people who have liked your Page, joined to your event or installed your app within 24 hours of seeing your ad or Sponsored Story. This means that a connection can be made without the person ever actually clicking on your ad.Measures are in place to ensure that you are billed accurately, including detection systems that may filter out some clicks and impressions before they ever appear in your charges or reports. Repetitive, incomplete or abusive clicks may be invalidated and the number of times any person can see or click on your ads in a day is capped. Traffic and click patterns across Facebook are monitored and you won’t be charged for clicks that appear to be generated by bots or other automated systems.

You may not see any data in your exported reports if not enough people have interacted with your ads, or if there is not enough variety among the people that have engaged with your ads. This measure is in place to protect the privacy of people on Facebook.


If you lower your budget significantly in the middle of the day, there’s a chance that you may be charged more than your new budget. This is because ad delivery is paced throughout the day based on the budget you’ve set, and higher budgets will deliver ads at a faster rate than lower budgets.
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